HISTORICAL ROOTS OF THE ART OF ORATORY

The article examines the historical origins and characteristics of the formation of oratory in ancient Indian and Chinese cultures, as well as their connection to the development of Kazakh word culture. The ancient Indian oratory tradition represented by Vedic texts and Buddhist logic is analyzed, along with the significance of oral transmission, rhythm, repetition, and stable speech techniques in shaping expressive speech. The conciseness, dialogicity, and aphoristic nature of Confucius's speech forms are analyzed, as well as the contrast between the concepts of "noble" and "low man." These concepts are contrasted with traditional Kazakh concepts of good and bad people, values such as respecting elders, honoring parents and ancestors, observing traditions, and serving society. A conclusion is drawn regarding the typological proximity of ancient Indian and ancient Chinese speech traditions to Kazakh speech culture and their significance for studying the cultural prerequisites for the development of Kazakh oratory.